Rabu, 02 April 2008

Conversations with Millionaire

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Selasa, 18 Maret 2008

How To Manage and Sell Affiliate Program

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Selasa, 04 Maret 2008

The Greatest Money Making Secret in History

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First, let's start by saying that the underlying principle of this book is an excellent one: If you give and do so in a giving spirit, you will, in turn, be given much more. Mr. Vitale posits that this principle is a universal one; in fact, he seems to claim it is a universal law. That being said, Mr. Vitale takes a decent idea that probably only merited an article and tries to stretch it into a book length work. And, unfortunately, not a very good one at that.

The chapters are all essentially short vignettes, and not all of them are even by Mr. Vitale. Many of them are repetitious and almost condescending in tone. For example, Mr. Vitale at one point addresses the problem of why someone who gives would not receive anything in return. Naturally the answer is: you didn't give in the right spirit so you received nothing in return.

Part of what bothers me here is that Mr. Vitale is taking a concept found in many religions and acting as if he has discovered some secret that no one else was previously aware of. As a Christian, I almost find his method of co-opting the concept of "it is better to give than receive," and turning it into a money-making proposition, insulting. But I don't wan to turn this into a religious argument, so let's move on.

I've had a curiosity about Mr. Vitale and his status as a marketing genius for several months. His name started turning up in my e-mail from some writing buddies of mine. He apparently now is "Dr. Vitale," (I guess he picked up a doctorate or something somewhere) and he has the nickname "Mr. Fire." I think it is a self-declared nickname, but even if so, it's not necessarily a name that has any real meaning. He also advocates "spiritual marketing" and "hypnotic writing."

Well, the writing in this book is pretty basic and if it is hypnotic in some way, I guess I'm just too dumb to be hypnotized (no doubt, if any of his fans reply to this review they'll jump on that statement). The spirituality is pretty loose and rootless (although one of the other authors of a chapter does at least give credit to God) and all of it seems to be aimed at one thing: making money. His message just seems disingenuous in that everything is built around gaining wealth.

Given the hype I had read about Mr. Vitale, particularly from a writer I know who swears by him, I had expected much, much more. I guess unless you are an adherent of Mr. Vitale, there's just not a whole lot of substance here. Sorry, Mr. Vitale, perhaps one of your other works will change my mind.

Senin, 11 Februari 2008

Strategies For Real Estate

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The Millionaire Next Door

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How can you join the ranks of America's wealthy (defined as people whose net worth is over one million dollars)? It's easy, say doctors Stanley and Danko, who have spent the last 20 years interviewing members of this elite club: you just have to follow seven simple rules. The first rule is, always live well below your means. The last rule is, choose your occupation wisely. You'll have to buy the book to find out the other five. It's only fair. The authors' conclusions are commonsensical. But, as they point out, their prescription often flies in the face of what we think wealthy people should do. There are no pop stars or athletes in this book, but plenty of wall-board manufacturers--particularly ones who take cheap, infrequent vacations! Stanley and Danko mercilessly show how wealth takes sacrifice, discipline, and hard work, qualities that are positively discouraged by our high-consumption society. "You aren't what you drive," admonish the authors. Somewhere, Benjamin Franklin is smiling

Good to Great

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Editorial Reviews

Amazon.com's Best of 2001
Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not so great, the book offers a well-reasoned road map to excellence that any organization would do well to consider. Like Built to Last, Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come. --Harry C. Edwards

From Publishers Weekly
In what Collins terms a prequel to the bestseller Built to Last he wrote with Jerry Porras, this worthwhile effort explores the way good organizations can be turned into ones that produce great, sustained results. To find the keys to greatness, Collins's 21-person research team (at his management research firm) read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. That Collins is able to distill the findings into a cogent, well-argued and instructive guide is a testament to his writing skills. After establishing a definition of a good-to-great transition that involves a 10-year fallow period followed by 15 years of increased profits, Collins's crew combed through every company that has made the Fortune 500 (approximately 1,400) and found 11 that met their criteria, including Walgreens, Kimberly Clark and Circuit City. At the heart of the findings about these companies' stellar successes is what Collins calls the Hedgehog Concept, a product or service that leads a company to outshine all worldwide competitors, that drives a company's economic engine and that a company is passionate about. While the companies that achieved greatness were all in different industries, each engaged in versions of Collins's strategies. While some of the overall findings are counterintuitive (e.g., the most effective leaders are humble and strong-willed rather than outgoing), many of Collins's perspectives on running a business are amazingly simple and commonsense. This is not to suggest, however, that executives at all levels wouldn't benefit from reading this book; after all, only 11 companies managed to figure out how to change their B grade to an A on their own.

Copyright 2001 Cahners Business Information, Inc.

The Way To The Top

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Editorial Reviews
From Publishers Weekly
Acknowledging that "you can’t know it all," tough-minded businessman and recent television star Trump asked more than 100 successful businesspeople to tell him "the best business advice they have ever received." His newest volume compiles their responses into easily digestible tidbits that range from the realistically prescient ("The sun doesn’t shine forever," from Barbara Berger, president of Food City Markets) to the stoically practical ("Don’t confuse efforts with results," Thomas J. Barrack, CEO of Colony Capital). Though most of the book’s entries are no longer than half a page, a few contributors, such as Barbara Corcoran (founder of the Corcoran Real Estate Group) and Thomas Chen (president of Crystal Window and Door Systems), have written longer entries that reveal as much about their authors as they do about good business sense. Serious readers of business books may be disappointed by some of more lackluster contributions (e.g. "the secret of having a good business is to be in a good business"), but there are enough sage words here to satisfy most fans of The Apprentice.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Book Description
The host of the hit reality show The Apprentice presents an invaluable collection of grounded, hard-hitting advice on business success, from people who have made it to the boss’s chair at some of America’s most thriving companies.

How can you find the way to the top?

Ask people who are already there.

Because you can’t know it all. No matter how smart you are, no matter how comprehensive your education, no matter how wide-ranging your business experience, there’s simply no way to acquire all the wisdom you need to make your business flourish. You need to learn from those who have blazed a trail before you.

Donald Trump has asked many of the brightest, most successful businesspeople he knows—and some he doesn't know—to answer this question: What's the best business advice you ever received? The result is a compelling resource of wisdom and wit that reveals how some of the most accomplished people conduct their personal and business affairs, giving an inside look into the secrets of corporate success. But the advice doesn’t only come from the upper echelons of the Fortune 500. Thoughts poured in from executives at thriving companies large and small, ranging from well-known icons such as Staples, American Airlines, Lillian Vernon, and Boeing to family-run operations like Orleans Homebuilders and Carlson Companies.

The Way to the Top brings together the core ideas that have guided more than 150 of today’s top businesspeople, offering a range of inspiring and practical advice on making good decisions, conducting yourself appropriately, developing your career, communicating with others, leading a team effectively, and much more. Some of the entries are simple entreaties, some portray intriguing vignettes, and others outline lists of guiding principles; all are illuminating, instructive, and insightful.

A telling to-do list for the aspiring professional, The Way to the Top belongs on every business bookshelf.