Selasa, 18 Maret 2008
How To Manage and Sell Affiliate Program
Selasa, 04 Maret 2008
The Greatest Money Making Secret in History
Download HereFirst, let's start by saying that the underlying principle of this book is an excellent one: If you give and do so in a giving spirit, you will, in turn, be given much more. Mr. Vitale posits that this principle is a universal one; in fact, he seems to claim it is a universal law. That being said, Mr. Vitale takes a decent idea that probably only merited an article and tries to stretch it into a book length work. And, unfortunately, not a very good one at that.
The chapters are all essentially short vignettes, and not all of them are even by Mr. Vitale. Many of them are repetitious and almost condescending in tone. For example, Mr. Vitale at one point addresses the problem of why someone who gives would not receive anything in return. Naturally the answer is: you didn't give in the right spirit so you received nothing in return.
Part of what bothers me here is that Mr. Vitale is taking a concept found in many religions and acting as if he has discovered some secret that no one else was previously aware of. As a Christian, I almost find his method of co-opting the concept of "it is better to give than receive," and turning it into a money-making proposition, insulting. But I don't wan to turn this into a religious argument, so let's move on.
I've had a curiosity about Mr. Vitale and his status as a marketing genius for several months. His name started turning up in my e-mail from some writing buddies of mine. He apparently now is "Dr. Vitale," (I guess he picked up a doctorate or something somewhere) and he has the nickname "Mr. Fire." I think it is a self-declared nickname, but even if so, it's not necessarily a name that has any real meaning. He also advocates "spiritual marketing" and "hypnotic writing."
Well, the writing in this book is pretty basic and if it is hypnotic in some way, I guess I'm just too dumb to be hypnotized (no doubt, if any of his fans reply to this review they'll jump on that statement). The spirituality is pretty loose and rootless (although one of the other authors of a chapter does at least give credit to God) and all of it seems to be aimed at one thing: making money. His message just seems disingenuous in that everything is built around gaining wealth.
Given the hype I had read about Mr. Vitale, particularly from a writer I know who swears by him, I had expected much, much more. I guess unless you are an adherent of Mr. Vitale, there's just not a whole lot of substance here. Sorry, Mr. Vitale, perhaps one of your other works will change my mind.